Make evaluation easy with a plan trial period
Providing free access to a product’s plan for a limited time is a great way to help potential customers evaluate whether that product and plan is the right choice for them. We call this free and time-limited access a plan trial period and it can be added to any paid plan type.
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The plan trial period can be a central part of a vendor’s sales enablement strategy and it works for Flat-rate, Per-seat and the various Usage-based pricing models equally.
The duration of the plan trial period can be set to any length, and can extend that duration for individual subscriptions for customer retension & care.
Whether users need to provide a payment method upfront or not is a definable option.
The post-trial customer experience can be curated so users are either met with a paywall at the end of their trial or migrated to free plan until they are ready to continue.
Here’s a typical use case that can be effectively addressed implementing a plan trial period:
Improving customer engagement by adding a plan trial period to a single-plan product.
Red Apps have created a new SaaS product called The Red Button.
Unlike their previous SaaS products, The Red Button is not well suited to the classic “free, pro, enterprise“ tiering of plan types. This is because, as the name suggests, the app only does one thing. It's very much a use-it-or-don’t type type product, and for this reason they only offer one paid plan.
Improving customer engagement by adding a plan trial period to a one-plan product.
By leveraging Salable’s existing functionality you can create more custom solutions that reduce churn and enhance customer satisfaction and loyalty.
The functionality touched on in this use case: