Plan trial periods

Improving customer engagement by adding a plan trial period to a single-plan product.

Contents

Introduction

Red Apps have created a new SaaS product called The Red Button.

Unlike their previous SaaS products, The Red Button is not well suited to the classic “free, pro, enterprise“ tiering of plan types. This is because, as the name suggests, the app only does one thing. It's very much a use-it-or-don’t type type product, and for this reason they only offer one paid plan.

Problem

The problem they have found is it is hard to attract customers who cannot experience the app before committing to a subscription. This was never an issue with their other products that had freemium plans where customers could evaluate a limited version of the product.

Solution

They experiment with adding a 30-day plan trial period to their product, in hopes that it gets users interested and give them a chance to evaluate the app.

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Outcome

Since implementing the plan trial period, Red Apps have seen a massive increase in engagement and the conversions from trial users to customers became a great baseline for them to gauge the early success of The Red App 2.0.

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Related case studies, user stories and use cases

Plan trial periods