So we last posted about subscription-based business models aka recurring revenue from happy customers. With a fixed amount to pay each month, it allows your customers to budget pretty easily. We also suggested ways you could improve your service (to keep your customers coming) with a grace period option with Salable.
We've had another idea to change things up a bit (i.e. give your customers more choice) with a usage-based model. As the name suggests, it’s based on what your customers actually use. So they pay for actual consumption rather than access to all the features or potential usage. It's very clever…
Think of it as metered billing; pricing reflects how your customers use your product. You provide access (via their license), and bill based on consumption at the end of the subscription period.
It's obviously different to the usual 'SaaS' way of flat rates. But it's a win-win for everyone..
You can respond to any change in the needs of your customers. They'll love you for it. It's also a flexible billing strategy; you get to experiment with different price options and quickly learn what works depending on your customer's purchasing patterns.
If your customers take advantage of the features and options they want, it gives them greater control over their budgets. Pricing is directly related to usage and value. This means you get increased customer satisfaction, which keeps them coming month after month.
And don't forget, with Salable your customers can upgrade or downgrade their subscription depending on what they need, making them more loyal.
Finally, let's say your business is affected by seasonality, this type of pricing model could be ideal for you. But we know every business is different, and with Salable you can pick a pricing plan that works best for you and your customers.
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