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Why giving your customers a good cancellation experience is good for your SaaS business

Jyoti Jaswani05 April 2023
A close-up screenshot of a "Cancel Subscription" button

In our recent blogs, we've championed the value of providing a good (or great) user experience, especially with subscription-based SaaS businesses, where you're looking for monthly recurring revenue.

But sometimes, things don't run as smoothly as we'd hoped, and that's okay. Having something in place, however, can keep you one step ahead.

Your customers have different experiences with how they engage with your product. And some of them might wish to stop engaging altogether, in other words - they want to cancel their subscription. This can happen for various reasons; your product isn't giving them the results they hoped for, their business has changed so they don't need it anymore, or they simply can't afford it. 

Giving your customer a simple and easy way to cancel their subscription is another way to provide good user experience. After all, if they can easily subscribe to your product, they'd probably like the option to easily opt out too. 

We know! This sounds a bit counterintuitive, but a positive customer experience can play a strong part in customer loyalty. Giving your customer the option to cancel their subscription on their own terms will increase the chance of them returning at a later date. And with Salable, we've made it easy to cancel subscriptions and request a refund.

And there's another positive (honest!) While a subscription cancellation is not ideal, it's a great way to get customer feedback. It shows you care about your customers' needs, and it's also a good way to find any ‘gaps’ in your product and fix them. 

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As we continue to develop Salable, we keep app creators and vendors in mind to make it easier for you to run your SaaS business. Get started easily with the help of our documentation guides, and follow us to never miss a new release. 

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